Sero Essentials AS

Last updated: 20 October 2026

1. Introduction

At Sero Essentials, we respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how Sero Essentials AS collects, uses, stores and shares personal information when you visit our website, subscribe to our newsletter or interact with our digital marketing.

We process personal data in accordance with the EU General Data Protection Regulation (GDPR), the Norwegian Personal Data Act and other applicable privacy legislation.

Data controller

Sero Essentials AS is responsible for the processing of personal data described in this Privacy Policy.

Company: Sero Essentials AS

Organisation number: 937 583 389

Registered address: Muusøya 1, 3023 Drammen, Norway

Website: www.seroessentials.com

Privacy contact: Elizabeth Grimstad

Email: elizabeth@seroessentials.com

If you have any questions about how we process your personal data, you can contact us using the email address above.

2. Personal Data We Collect

Depending on how you interact with our website, we may collect and process the following categories of personal data.

Information you provide directly

When you subscribe to our newsletter, we collect your email address.

We use this information to send you news, inspiration, product updates, information about upcoming collections and early access to our online store.

Information collected through our website

When you visit our website, certain technical information may be collected, including:

• IP address
• Browser type and device information
• Pages visited and interactions with our website
• Referring websites and traffic sources
• Cookie identifiers and other online identifiers

The information collected depends on your cookie preferences and the technologies used on our website.

Non-essential tracking technologies are only activated when you have provided the necessary consent.

3. How We Use Your Personal Data

We process personal data for the following purposes:

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Purpose: Sending newsletters, product updates and early access information

Personal data: Email address

Legal basis: Consent (GDPR Article 6(1)(a))

Purpose: Measuring the effectiveness of digital advertising

Personal data: Website interactions, technical information and online identifiers

Legal basis: Consent (GDPR Article 6(1)(a))

Purpose: Delivering personalised advertising and creating advertising audiences through tracking technologies

Personal data: Website interactions and online identifiers

Legal basis: Consent (GDPR Article 6(1)(a))

Purpose: Creating advertising audiences using newsletter subscribers’ email addresses

Personal data: Email address

Legal basis: Separate consent (GDPR Article 6(1)(a))

Purpose: Ensuring the security and functionality of our website

Personal data: Technical information necessary for website operation and security

Legal basis: Legitimate interests (GDPR Article 6(1)(f)), where applicable

Purpose: Responding to privacy requests and complying with legal obligations

Personal data: Information necessary to process the request or comply with the obligation

Legal basis: Legal obligation (GDPR Article 6(1)(c)), where applicable

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Where we rely on legitimate interests, our interest is to maintain a secure and functional website and protect it against misuse.

You may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

4. Newsletter and Early Access

When you subscribe to the Sero Essentials newsletter, we collect your email address to provide you with news, inspiration, product information and updates about our brand.

Subscribers may also receive early access to our online store, new collections and selected product launches.

We use Mailchimp to manage our subscriber list and distribute newsletters.

You can unsubscribe at any time by clicking the unsubscribe link included in our emails.

When you unsubscribe, we will stop sending you marketing emails. We may retain limited information where necessary to document your preferences, demonstrate compliance with applicable laws or prevent further unwanted communications.

Use of subscriber information for advertising

With your separate consent, we may use your email address to create advertising audiences on platforms such as Meta.

This may involve securely transmitting your email address to an advertising platform, where it can be matched against existing user accounts to create Custom Audiences.

These audiences may be used to show relevant advertisements to existing subscribers or, where permitted and covered by your consent, to reach people with similar interests.

You can withdraw your consent to this use of your email address at any time by contacting us at elizabeth@seroessentials.com.

We do not use newsletter subscriber email addresses for advertising audience matching without an appropriate legal basis.

5. Cookies and Tracking Technologies

Cookies are small text files stored on your device when you visit a website.

They help websites function properly, remember preferences and, where you have given consent, collect information about website usage and advertising performance.

Sero Essentials uses Cookiebot to manage cookie consent.

When you first visit our website, you can choose which categories of cookies you wish to accept.

We distinguish between the following categories:

Necessary cookies

These cookies are required for the website to function correctly and cannot be disabled through our consent management tool.

Statistics cookies

These cookies help us understand how visitors interact with our website, allowing us to improve its functionality and performance.

Marketing cookies

These cookies and similar technologies help us measure advertising performance and display more relevant advertisements.

Non-essential cookies and tracking technologies are only activated after you have provided the necessary consent.

Managing your cookie preferences

You can change or withdraw your cookie consent at any time through the Cookiebot consent settings, accessible via the cookie settings icon on our website.

A detailed overview of the cookies used, their providers, purposes and storage periods is available through our cookie consent tool.

6. Digital Advertising and Tracking

Sero Essentials uses digital advertising platforms to promote our brand and understand the effectiveness of our marketing activities.

Subject to your consent, we may use tracking technologies provided by:

• Meta: Meta Pixel, for measuring advertising performance and creating relevant advertising audiences on Meta platforms, including Instagram and Facebook.
• Pinterest: Pinterest Tag, for measuring advertising performance and understanding interactions resulting from Pinterest advertisements.
• Snapchat: Snap Pixel, for measuring advertising performance and supporting advertising on Snapchat.
• TikTok: TikTok Pixel, for measuring advertising performance and supporting advertising on TikTok.

These technologies may collect information about your interactions with our website, including pages visited, actions performed, technical device information and online identifiers.

The information may be shared with the relevant advertising platform for the purposes described above.

We only activate these tracking technologies when you have provided the necessary consent through Cookiebot.

Google Tag Manager

We use Google Tag Manager to manage and deploy certain technologies on our website.

Google Tag Manager is a tag management system. The collection of personal data depends on the individual technologies configured through it.

Where tags require consent, they are configured to respect your cookie preferences.

Google Analytics

We plan to use Google Analytics 4 to understand how visitors interact with our website and improve its performance.

Google Analytics will not be used until it has been implemented and the necessary consent arrangements are in place.

Once activated, the information collected may include website interactions, traffic sources, device information and other usage data.

We will update this Privacy Policy when Google Analytics is introduced.

7. Sharing Personal Data with Third Parties

We may share personal data with trusted service providers that help us operate our website, communicate with subscribers and manage digital marketing.

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These include:

Service provider: Webflow

Purpose: Website hosting and functionality

Service provider: Cookiebot

Purpose: Cookie consent management

Service provider: Mailchimp

Purpose: Newsletter management and distribution

Service provider: Google

Purpose: Tag management and, when implemented, website analytics

Service provider: Meta

Purpose: Digital advertising, measurement and audience creation

Service provider: Pinterest

Purpose: Digital advertising and measurement

Service provider: Snapchat

Purpose: Digital advertising and measurement, where implemented

Service provider: TikTok

Purpose: Digital advertising and measurement, where implemented

Service provider: Cherry Digital

Purpose: Website development and technical services

Service provider: Pressure

Purpose: Communications, digital marketing and advertising management

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Service providers only receive access to personal data where necessary for their services or for the purposes described in this Privacy Policy.

Depending on the service and processing activity, these providers may act as data processors or independent or joint data controllers.

Where required by law, we enter into appropriate data processing agreements with our service providers.

We do not sell personal data.

8. International Data Transfers

Some of our service providers operate internationally and may process personal data outside the European Economic Area (EEA), including in the United States.

Where personal data is transferred outside the EEA, we ensure that an appropriate legal transfer mechanism is in place.

Depending on the recipient and the circumstances, this may include:

• An adequacy decision adopted by the European Commission, including the EU-US Data Privacy Framework where applicable.
• The European Commission’s Standard Contractual Clauses, together with additional safeguards where required.

You can contact us at elizabeth@seroessentials.com for further information about international transfers and the safeguards applicable to your personal data.

9. How Long We Retain Personal Data

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy or to comply with applicable legal obligations.

Newsletter subscriptions

We retain your email address for as long as you remain subscribed to our newsletter.

If you unsubscribe, we stop sending you marketing communications. Limited information may be retained where necessary to document consent, comply with legal obligations or prevent further unwanted communications.

Cookies and tracking data

Retention periods vary depending on the technology and provider.

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